What is Augmented Reality (AR)
What is Augmented Reality (AR)

Augmented Reality (AR)

AR is an improved, interactive representation of a real world  environment created using holographic technology and digital visual components, music, and other sensory cues.

AR combines three elements: a mix of digital and physical worlds, real-time interactions,  and accurate 3D identification of virtual and actual items.

By superimposing digital content over real-world work surroundings, AR provides a  better  approach  to develop, curate, and deliver consumable instructions.

When a company understands what augmented reality is and how to use it effectively, everyone can work remotely while still interacting effectively.

The workings of augmented reality

For all of its users, augmented reality delivers an immersive experience.

Although glasses or camera lenses are the most prevalent AR mediums, interest in the technology is expanding, and more hardware and lens options are being offered by businesses online.

The five main parts of AR are :

Artificial intelligence (AI)

is typically required for augmented reality applications to function, enabling users to perform tasks via voice instructions.

Information processing for your AR application can also be aided by AI.

AR applications

These are the programmes and technologies used to access augmented reality. Some companies are able to develop their own proprietary AR software.


For your AR technology to function, you’ll typically need to get into the device’s underlying operating system.


To view your content or photographs, you’ll need a lens or image platform.

Your image will look more realistic on a higher-quality screen.


The actual and virtual worlds must be in sync for augmented reality technologies to work.

When your camera takes a picture, it sends the data to software so that it may be processed.

Augmented Reality vs. Virtual Reality

Let’s clarify that augmented reality and virtual reality are frequently misunderstood.

In order to improve the experience, augmented reality overlays virtual data or even a virtual world on top of the already existing real-world surroundings.

Augmented reality

Consider Pokémon Go as an illustration, where players look for animated characters that appear in their real-world neighbourhoods on their phone or tablet.

Virtual reality, in contrast, immerses viewers in an altogether other setting that is often developed and rendered by computers.

Users of virtual reality might be submerged in an animated scene or a virtual setting, for instance.

A real-world place can be photographed and then included in a VR software using virtual reality.

Someone can explore any place as if they were there using a virtual reality headset.

Advantages of Augmented Reality

An interactive experience called augmented reality involves adding artificially produced visuals, audio, and other stimuli to a real-world environment.

It can give a person a richer, more immersive experience than they would get otherwise, which  heightens their enjoyment or increases their comprehension.

Understanding product and purpose of product.

From a business standpoint, augmented reality can raise brand recognition and generate revenue.

A computer-generated environment is superimposed on the real world using augmented reality technology; which improves the user’s experience and changes their point of view.

Everything from gaming and design to shopping and education can use it.

As contrast to virtual reality, which is fully digital, it is a type of mixed reality that combines the physical environment with digital visual aspects.

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References :

Corporation, Microsoft. What Is Augmented Reality AR) | Microsoft Dynamics 365, dynamics.microsoft.com/en-in/mixed-reality/guides/what-is-augmented-reality-ar.

“AR Defined, With Examples and Uses.” Investopedia, 15 May 2023, www.investopedia.com/terms/a/augmented-reality.asp.

“What Is AR? | SAP Insights.” SAP, www.sap.com/india/products/scm/industry-4-0/what-is-augmented-reality.html.

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